Ladies Lounge in the Hotel Daniell in Brisbane, Qld – early 1900s. Courtesy of Aussie~mobs, Flckr
In 1925, the Boundary Hotel submitted some building plans to the Melbourne’s Licensing Court, including a proposal for a ‘ladies’ parlour’. The court’s response was blunt:
‘You can have the parlour, but to advertise it as a “Ladies’ Parlour” is… reprehensible.’ (Argus, 14 July 1925, p 14)
When asked to elaborate several days later, Melbourne’s Chief Licensing Inspector, Mr Calwell, said:
There are no ladies’ parlors in Collingwood, Fitzroy, Carlton or North Melbourne. Parlors exist in which women are served liquor, but none is specifically reserved for that purpose. Nor is there any in the city hotels. Ladies’ parlors are practically non-existent. As for wine shops, the licensees discourage as much as possible drinking by women…’1
‘I have never,’ he added, ‘in my thirty-five years’ police experience seen an Australian woman drinking in an open bar.’ (Age, 18 July 1925, p 14)
Obviously, this was news to many, as the Inspector’s comments were reported in several newspapers, with The Age even adding a mischievous headline: “Ladies’ Parlors” Abolished!
The idea that pubs were no place for a woman had a long gestation, beginning with the Temperance movement in the 1880s. Organisations such as the Women’s Christian Temperance Union argued that hotels were full of ‘vice’ and ‘moral danger’.2 The presence of barmaids was also opposed on the basis that they frequently fell victim to ‘temptation’ and were only there as a ‘lure’ for men; to entice them to linger in hotels and drink excessively’.3
By 1884 the concern about barmaids was so great that the Victorian Royal Commission recommended that they be banned from working in hotels altogether. The ban did not eventuate, but debate about their presence continued.
With the advent of World War I, concerns around the evils of liquor reached fever pitch. A licencing system was introduced for Victoria’s barmaids, and hotels’ trading hours were reduced — initially, to 9.30pm, and then, one year later, to six o’clock.4
The impact of the latter was profound, as hoardes of workers rushed straight to the pub after work to drink their fill before six o’clock. Hotels and pubs were forced to renovate — removing pool tables, stages and dancefloors, in order to free up more room for the public bar. 5
It was a long time before I learned to handle that evening rush with any degree of skill. The first arrivals crowded against the counter, less fortunate ones called above their heads, late comers jostled and shouted and swore in an attempt to be served before closing time… We were all flat out serving… My head was splitting my feet were killing me…6
Women were excluded from public bars, and relegated to ‘lounge areas’ instead. These lounges were more genteel in appearance, and were open to both men and women. Often, they did not include a bar, with drinks being despatched through a servery or hatch instead. 7
It was thought that a lounge environment would encourage more civilised drinking,8 but Caddie’s vivid description of the scene at a Sydney hotel in 1924 suggests otherwise:
Apart from serving in the bar it was my job to look after the Ladies’ Parlour, two back rooms well away from the bar, specially fitted out with tables and chairs for those females who liked their drop. It was necessary to pass through the room nearest the street to enter the second which, lacking windows, was always musty and stifling. This latter I was to discover was, by some unwritten law, the special reserve of the older women who drank mainly wine and spirits, having reached the stage where nothing weaker could give them the necessary kick. 9
Caddie professed to feeling a sense of great shame about her profession as a barmaid, adding that ‘no woman who valued her reputation would have dared to put her nose… into a Ladies’ Parlour.’10
But despite their questionable reputation, by the late 1930s, ladies’ parlours — increasingly known as ladies’ lounges — were an increasingly common sight in Australian hotels. 11 The Library’s newspapers and periodicals are peppered with examples, like this report on the opening of the new Carlton Hotel in Melbourne’s Bourke Street:
A feature has been made of the Ladies’ Lounge with coarse sand surface walls finished in warm cream tints and plaster ceiling with refined mouldings, through prism laylights in which a soft natural light is diffused. Chromium-plated chairs and armchairs… add to the comfort of this lounge. Ladies toilet opens from lounge with tiled floors and walls.12
Carlton Hotel, Melbourne, Victoria, ca 1940-1949; H2009.95/28
In June 1940, the same journal reported on the opening of another new pub in Bourke St, the Hotel Devon. The ground floor of the hotel included a ‘public bar, two saloon bars, ladies’ lounge and bottle department.’ The ladies’ lounge had its own private entrance, and was ‘complete with its own toilet and powder room.’13
Exterior of the Hotel Devon, 139-141 Bourke Street, Melbourne, ca 1940. Photo by Lyle Fowler, Harold Paynting Collection; H92.20/671
As the effects of World War II reverberated through Australian society, ladies’ lounges began to enter the mainstream. While men left their jobs to serve in the military, women stepped up to fill the breach, working in factories, offices, garages and shops.14
Australian women during World War II. A C W; H98.105/274. Sybil Conachan, flight rigger, working on a Hudson
Eager to exercise their newfound economic independence, women increasingly went to hotels to drink.
For the next two decades, ladies’ lounges became a permanent fixture in many Australian pubs, until the emergence of feminism heralded their demise. Women demanded, and eventually won, the right to drink in public bars, and ladies’ lounges gradually disappeared from the landscape.
Since then, scholars’ reflections on the phenomenon of the ladies’ lounge have varied. Some have argued that the existence of the lounges was a form of social exclusion — ‘forcing’ women to drink in an inferior setting and pay a higher price for their drinks than the men. 15 Others have suggested that the ladies’ lounge was an important social outlet — a place where middle class women could have a drink and a chat while they ‘shelled the peas’ for dinner.16
Tallangatta Hotel, interior views, [Nov 1954]. Photo by State Rivers and Water Supply Commission; RWP/16873
The Library prefers the British spelling of the word ‘parlour’. However, where an historical newspaper has used the American spelling, we have retained the spelling for historical accuracy.
A well researched article, Sarah. Thank you. I was born into a third generation pub family, and the historic intersection of regulation, social convention and small business are always fascinating. Women as Licensees in Melbourne could be a story for another time. Regards, Charles R.
My grandmother, Mildred Cass, ran the Queens Bridge Hotel in South Melbourne from the mid 20’s to mid 60’s. My father, Jack, was the manager and I well remember the Ladies Lounge. Nancy Essex was barmaid there for 44 years along with “Auntie Jess”. Uncle Kevin worked in the public bar. I still have many photos from 6 o’clock closing and war years. So interesting to read your article.
Great article! Terrible how women were viewed as unable to control themselves (compared to men…) but so great the war gave women the opportunities for independence and exercise their rights.
Sure it was unfortunate that women were separated from the men in pubs. But have we thought about sharing the bar with all those men during the six o’clock swill? Who would want to? A quiet drink in the Ladies Parlour, away from the noise and harassment, might be welcomed by women who had little time for themselves. Don’t forget that the women were supposed to be at home, looking after the children and cooking tea for……!
Thanks for your contribution. Reflecting on the past makes me glad to be a woman now.
As a new priest in a small country town in NSW, I had some university friends stay for a week with me in the 1970’s. It included some young women as well as men. When they suggested that we all go into the front bar of the local for a pre-dinner drink I acceded to the request to the confusion of mine host, a parishioner who after some subdued conversation with some male regulars came up to the ladies with me and asked if they would relocate to the Ladies Lounge as the men said that the presence of ladies inhibited their enjoyment. Obviously, the publican’s young daughter who was the barmaid was not included in the inhibition! Under protest, the ladies went to the Ladies Lounge along with us men in the party and there ensued a lively conversation among us on the latest on the women’s lib front to the education of the local women who were in the Lounge and the gaining of a reputation for me as one who had come to introduce dangerous new ideas into the town. Eventually it came back to bite me when some peripheral parishioners and others tried to report me to my bishop who thankfully supported me.
Great post, but it seems strange to omit mention of Clare Wright’s 2014 book Beyond the Ladies Lounge: Australia’s Female Publicans https://www.textpublishing.com.au/books/beyond-the-ladies-lounge
Hi Jeannine, Thanks for your interest – I’m glad you enjoyed the blog. Beyond the Ladies Lounge is a great read! However, its focus is more on the history of female publicans than ladies’ lounges, so I have referenced Clare Wright’s article ‘Doing the Beans: Women, drinking and community in the ladies’ lounge’ instead.
You can find more information about researching female publicans in our research guide: ‘Pubs and Hotels’. See the ‘Women in Pubs’ tabs especially. Sarah
fabulous work Sarah – I love the archival photographs.
Excellent overview of women and hotels in the 20th century
A well researched article, Sarah. Thank you. I was born into a third generation pub family, and the historic intersection of regulation, social convention and small business are always fascinating. Women as Licensees in Melbourne could be a story for another time. Regards, Charles R.
Hi Charles, thanks for your comment. A great suggestion! My great great aunt was a female publican, so I have an interest in the area. Sarah
Great article, thanks for the well researched and enjoyable read.
My grandmother, Mildred Cass, ran the Queens Bridge Hotel in South Melbourne from the mid 20’s to mid 60’s. My father, Jack, was the manager and I well remember the Ladies Lounge. Nancy Essex was barmaid there for 44 years along with “Auntie Jess”. Uncle Kevin worked in the public bar. I still have many photos from 6 o’clock closing and war years. So interesting to read your article.
Great article! Terrible how women were viewed as unable to control themselves (compared to men…) but so great the war gave women the opportunities for independence and exercise their rights.
Sure it was unfortunate that women were separated from the men in pubs. But have we thought about sharing the bar with all those men during the six o’clock swill? Who would want to? A quiet drink in the Ladies Parlour, away from the noise and harassment, might be welcomed by women who had little time for themselves. Don’t forget that the women were supposed to be at home, looking after the children and cooking tea for……!
Thanks for your contribution. Reflecting on the past makes me glad to be a woman now.
As a new priest in a small country town in NSW, I had some university friends stay for a week with me in the 1970’s. It included some young women as well as men. When they suggested that we all go into the front bar of the local for a pre-dinner drink I acceded to the request to the confusion of mine host, a parishioner who after some subdued conversation with some male regulars came up to the ladies with me and asked if they would relocate to the Ladies Lounge as the men said that the presence of ladies inhibited their enjoyment. Obviously, the publican’s young daughter who was the barmaid was not included in the inhibition! Under protest, the ladies went to the Ladies Lounge along with us men in the party and there ensued a lively conversation among us on the latest on the women’s lib front to the education of the local women who were in the Lounge and the gaining of a reputation for me as one who had come to introduce dangerous new ideas into the town. Eventually it came back to bite me when some peripheral parishioners and others tried to report me to my bishop who thankfully supported me.
Thank you, I really enjoyed the article and found it quite amusing.
Another excellent article
Thank you