In 1919, at just twenty years of age, Alice Anderson founded Victoria’s first all female motor garage. Her vision, as she would later tell magazine Woman’s World, was ‘to turn a trade into a profession for women,’ an aspiration she felt was ‘well within the grasp’ of those with ‘initiative and grit.’1

Black and white portrait photo of Alice in her chauffeuse's uniformAlice Anderson wearing chauffer uniform, ca 1918. Courtesy of University of Melbourne Archives; 1988.0061.01551

Alice had never been one to conform to convention. Born in Malvern in 1897, Alice was the third of five children to Irish Protestant parents. The Andersons lived overseas for several years, before returning and settling in Narbethong, where Alice was, according to her sisters, allowed to ‘run wild’ 2 – hunting rabbits and fishing, and rambling in the forest with her brother, Stewart. When Alice was sixteen, one of her father’s timber workers came to work drunk and accidentally cut his own throat. According to family legend, quick-thinking Alice sterilised a thread from her horse’s tail and saved his life by stitching the wound up.

Alice’s education was a short-lived affair. She spent five terms as a day student at the Church of England Grammar School before her parents’ finances ran out, and she was forced to leave. She began keeping the books for her father’s business: the Blacks’ Spur Motor Service, where the bus drivers took Alice under their wing – teaching her how to drive and how to repair the charabancs.3

In 1916, Alice became the first woman motorist to drive the dangerous Blacks’ Spur Road between Healesville and Narbethong, which was, according to her father’s bus drivers, ‘no place for a woman …’4

Black and white photo of treacherous winding road at Blacks' SpurThe Black Spur Road, Vic; H32492/3155

The Devil’s Elbow, Black Spur Road, Vic; H32492/3149

When Alice turned 18, her father gave her a 7-seater Hupmobile touring car as a present, although she soon discovered there were strings attached. Her father had only paid the deposit, leaving Alice to pay off the 350 pound balance. Determined to keep the car, Alice found an office job, and utilised her touring car on the side – driving tourists to the bush for weekend picnics.

As a female chauffeuse, Alice was in demand. Parents enlisted her to drive their daughters safely home from dances, country women employed her to take them on shopping excursions, and expectant mothers trusted her to take them to hospital. During World War I, Alice joined other volunteer motorists, transporting wounded soldiers from troop ships to hospital, or home to their families.5

Alice undertook an apprenticeship at a Melbourne garage and became a mechanic. She successfully petitioned her landlord for permission to run a motor garage out of her back shed, in Kew, and from that point on, she never looked back. As she told magazine, Woman’s World, ‘I got the opportunity to vacate the office stool for the wheel – and I took it.’ 6

In 1919, Alice placed the following advertisement in the Sands & McDougall directory:

Advertisement for Alice Anderson’s Motor Service from Sands & McDougall directory of Victoria, 1919

A year later, Alice had raised enough money to put a deposit on a nearby block of land and build a new garage for her business, to her own specifications. 7 ‘Miss Anderson’s Motor Service’ offered vehicle servicing and repairs, petrol sales, a 24-hour chauffeur service (staffed by chauffeuses) and interstate road trips for adventurous tourists. Alice’s generous catering for her touring parties became renowned, with the Truth reporting that: ‘… she always carries a hamper of chicken, ham, fruit, cream and, in fact, everything that a picknicker’s heart could desire.’ (3 May 1925, p 14)

Black and white photo of a group of women in an open touring car, with two men, one with a dog, seated on the running boardGroup of women in open touring car, two men, one with dog, seated on the running board, Mount Buffalo, Vic; H2003.97/265. Touring cars were a popular form of entertainment in the early 20th century

Alice’s all-woman garage also offered driving lessons for women, mechanical instruction, and vehicle appraisals for women looking to purchase their own car.

By 1925, Alice owned a fleet of seven cars, and employed eight chauffeuses. Initally, Alice would take a girl on at the garage for a three-month trial. If she showed potential, she would apprentice her as a chauffeuse. 8 Only a select number of girls would make the grade, with those who were ill-suited inevitably falling away.

Black and white photo of Alice Anderson in her overalls working at a lathe in her garageAlice Anderson in the Kew Garage workshop working at lathe. Courtesy of University of Melbourne Archives, 1988.0061.01556

According to an article in the Australian women’s mirror, the qualities of a ‘successful motor girl’ included: ‘patience, good temper, reliability, a certain amount of daring, but good judgement also to know when taking a risk is justifiable and when not.’ 9

Alice and her chauffeuses were famous throughout the eastern suburbs, partly for their unconventional occupation, and partly for their manly dress. Alice’s chauffeuses wore a uniform of brown breeches and leggings, top coat and motorists caps, and Alice was known for her boyish appearance. ‘Skirts and hair have gone’, the Australian motorist reported of Alice. ‘She has donned male attire, and a woman’s chief worry, her hair, has been cut closely, and she will now pass for a youth of 18 or 19 years of age.’10

Black and white photo of two girls working on a car in Alice's garageMiss Anderson’s assistants at work in the garage. Photo from The Home, 1 December 1920, p 74

Alice was often featured in the press, and wrote articles about motoring in Woman’s World. She was made a member of the prestigious Lyceum Club, ‘for her services to womankind in pioneering a new industry for women.’ (Truth, 3 May 1925, p 14) She was also known for an invention she coined the ‘Anderson get-out and get-under’ device – a platform on wheels designed for motorists to use in the advent of a breakdown.11

In 1926, Alice embarked on a motor trip to Alice Springs with friend and fellow Lyceum Club member Jessie Webb. A small band of friends turned out in the chilly Melbourne evening to see them off, their Baby Austin laden with baggage. A labourer’s spade had been strapped to the front of the vehicle, and Alice had removed the car doors so that the sides were open. (News, 11 August 1926, p 4)

It took the women six weeks to reach their destination, with Alice sending updates to her sponsors along the way:

Image of small newspaper article News, 17 August 1926, p 11

When the women reached Alice Springs, the following telegram from Alice appeared in the newspaper:

‘Twelve gallons petrol used by Baby Austin for Oodnadatta to Alice Springs. Did the distance in three days without a hitch. Ahead of others. Perfect car.’ (News, 24 August 1926, p 9)

On her return home, Alice gave an expansive interview to the Herald, where she recounted her amazement at the enormous distances in Central Australia, the large numbers of returned soldiers taking up land, and the lack of available drinking water. She marvelled too, at the beauty of the desert, describing the wildflowers in vivid detail:

There were patches of royal purple peas that spread over the ground like a thick carpet. Then there were the marshmallows, bearing a mauve or pink flower on tall stalks … Further on there were scarlet peas that in the distance looked like bright parrots squatting on the roadside. Among the spinifex there were very large yellow daisies and white everlastings centred in yellow. (Herald, 14 September 1926, p 14)

Just three days later, Alice was dead. She had been cleaning an automatic pistol in the garage when it went off accidentally and shot her through the head.12

Newspaper headline reads 'Miss Anderson's Death. Widspread Regret. First Woman Garage Proprietor.'The Herald, 18 September 1926, p 1

Her death was met with widespread sadness, and disbelief. ‘Her death in such circumstances is a great shock to us and we’ll miss her terribly,’ one of her garage girls said.13 Mourners sent hundreds of wreaths of flowers to Alice’s home, ‘Lancewood’ in Glenferrie, and tributes flooded the newspapers, with the Herald reporting that: ‘Probably no woman in Melbourne was better known.’ (18 September 1926, p 1)

Alice was laid to rest on 20 September at Boroondara cemetery. Her girls wore their uniforms and acted as her pallbearers, but the following day they were back in the garage, hard at work. Alice’s father, J.T. Anderson, believed it was what Alice would have wanted, and her sole executor, Sister J. McBeth agreed. (Herald, 21 September 1926, p 1)

Alice’s garage continued to operate until the 1940s, when the last of the women left to serve in World War II, and the garage closed its doors for good.

Further reading

Clarsen, G, 2008, Eat my dust: early women motorists, The Johns Hopkins University Press, Baltimore, Maryland

Colligan, M, 1985, ‘Alice Anderson: garage proprietor’ in Lake, M & Farley, K (Eds) (1985), Double time: women in Victoria, 150 years, Penguin Books, Australia, p 308

Smith, L, 2019, A spanner in the works. The extraordinary story of Alice Anderson and Australia’s first all-girl garage, Hachette Australia, Sydney, NSW

References

  1. Woman’s World, 1 February 1922, p 13
  2. Clarsen, G, 2008, Eat my dust: early women motorists, John Hopkins University Press, Baltimore
  3. Charabancs were big heavy buses
  4. Woman’s World, 1 May 1926, p 341
  5. Colligan, M, 1985, ‘Alice Anderson: garage proprietor’ in M Lake & K Farley, (eds), Double time: women in Victoria, 150 years, Penguin Books, Australia, p 308
  6. Woman’s World, 1 Feb, 1922, p 13
  7. Australian motorist, 2 June 1919, p 71
  8. Brodie, JM, 1925, ‘Woman the car’, The Australian woman’s mirror, vol 1, no 48, p 9
  9. As above
  10. Australian Motorist, 2 June 1919, p 71
  11. According to an article that was published in The Mercury on 6 September 1922, Alice’s invention was thwarted after she shared it with a visiting American, and it was patented by a US firm.
  12. ‘Kew garage fatality,’ Age, 1 October 1926, p 15
  13. ‘Miss Anderson’s Death,’ Herald, 18 September 1926, p 1

This article has 1 comment

  1. What a magic story with such a tragic ending. Oh how I wish I had known her!

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